Conversion Rate Optimization
Today, I was showing a working prototype of an internal portal which I had ideated when I had joined AFL. I had a great ride doing this.
Directly reporting to the AVP – Marketing, I had learnt so much in just a matter of 2 weeks.
Here are some of the lessons learnt while developing a prototype I had learnt in this last 2 weeks.
1 – The website is the prime asset these days. Make sure the space is utilised as much as possible.
2 – No. of clicks matters a lot. The more the clicks you have in your website, the more the exit rates.
3 – Don’t do too many things. You’ll fall. Deliver what you have committed. The results shows your capability and your character.
4 – Focus on the output of 1 idea rather than focusing to ideate 10 other new ideas. This makes your deliverable slow.
5 – Think what users need and not what YOU need. Your users are more important.