5 Tools for Conversion Rate Optimization

Conversion Rate Optimization

Here are 5 tools that you can use for your Conversion Rate Optimization Implementation.
Google Analytics
Google analytics is the king in its own space. It is the best tool for beginners. Some important features to look at, include – Sessions, Users, Page Views, Page / Session,  Bounce Rate.
Pricing: Standard  Version is free
KissMetrics
Kissmetrics helps you understand what customers are doing on your website. The difference between Kissmetrics and Google Analytics lies in how they do their tracking. Read more here – https://blog.kissmetrics.com/google-analytics-and-kissmetrics/
Survey Monkey
This is probably the best tool for conducting surveys. Use it for producting testing, user ideas, Feedback, Market Research and many more.
Unbounce
Unbounce helps you create better landing pages that convert. and convert fast.
 Pricing: Available Here
Zarget
Zarget has a whole range of CRO tools which are needed for your website. Right from Heatmaps to A/B Testing to Funnel Analysis. It  has everything you need for a perfect CRO. The latest addition to their feature list is Session Replay – https://zarget.com/features/session-replay.html
Happy reading,

Lessons learnt while developing a prototype

Today, I was showing a working prototype of an internal portal which I had ideated when I had joined AFL. I had a great ride doing this.

Directly reporting to the AVP – Marketing, I had learnt so much in just a matter of 2 weeks.

Here are some of the lessons learnt while developing a prototype I had learnt in this last 2 weeks.

1 – The website is the prime asset these days. Make sure the space is utilised as much as possible.

2 – No. of clicks matters a lot. The more the clicks you have in your website, the more the exit rates.

3 – Don’t do too many things. You’ll fall. Deliver what you have committed. The results shows your capability and your character.

4 – Focus on the output of 1 idea rather than focusing to ideate 10 other new ideas. This makes your deliverable slow.

5 – Think what users need and not what YOU need. Your users are more important.

Happy reading,

Ankit